HND – Usability & Design Evaluation Professional Photographer – Magazine and Website.

Visual

Hierarchy – magazine

The visual hierarchy across the magazine is very successful. The section title within the magazine “techniques” is clearly highlighted with bold capital letters with the sub section of “big feature” in lower case. The title of the feature “Wedding workflow” is given less hierarchy by using a different coloured font. The main quotes of the article are given strong hierarchy by using a larger font in the sans-serif article font to draw attention to this.

 

The main tips on photographing are also given strong visual hierarchy.  The magazine does this in two different ways; firstly the tips columns are highlighted by using a coloured background, which draws attention to these. Secondly, a larger font than the body text is used and the tips are numbered and bold to make this clear.

 

The image tips are also given strong visual hierarchy using the same bold uppercase font as the “techniques”. The contrasting blue colour also helps with this. The technical shot details heading is given emphasis using a bond font but in lowercase as this lass less visual hierarchy.

 

The main body text in the article is given the lowest visual hierarchy. The serif font makes the text appear more formal and draws the eye to the sans serif font. This hierarchy shows the purpose of the feature on techniques and makes it successful for the purpose.

 

Consistency – Across all 3

Overall across the 3 forms of media there is very little visual constancy.  The logo and a small amount of the use of the sans-serif font is the only clear indicator that the website and magazine are produced by the same brand. I feel that the articles on the website would be more successful if they followed the format of the magazine.

 

Website article

Magazine article layout

 

The magazine makes good use of visual consistency as the same format of design is used across the magazine. It is easy and clear for the reader to use and understand.

 

Balance – magazine

Balance in the design across the pages is created by successfully in the magazine by the positioning of elements on the pages. The large image on the top left page is balanced with the positioning of the 2 images at the bottom right of the spread and the coloured background on the right page is balanced by the strip on colour on the edge of the guttering on the left page.

 

Emphasis – magazine

 

Within the magazine visual emphasis is created through the use of colour. The main tips sections are highlighted with the use of the colour backgrounds. The blue arrows also bring emphasis to the image tips and for the user the turn the page.

 

 

Unity

In the magazine the sense of unity is very successful. The visual consistency across the pages in the wedding technique article and use of similar images tonally across the pages makes it clear and easy for the reader to view. The elements all works together successfully and the colours used work well for the wedding mood of the article.

 

 

The website I find very visually uncomfortable to view and navigate. The background image used makes it feel visually crowded and the huge Samsung camera advert juts out from the min body of the website as does the social media box. The green in the search and log in box has no place within any of the colour scheme of the website or brand. I think the unity of the design would be increased greatly if the background image, social media box and Samsung advert were removed.  Whilst all the elements are relevant they seem dis-jointed and the unity of design is not as successful.

 

 

Composition

 

Layout – magazine

 

The magazine uses a typical print grid layout and the pages are split into thirds with 1 column of article body text on one page and 2 on the other. This makes it easy for the reader to follow and understand.  Good eye lines are created particularly on the bridal preparation spread. Impact is created within the layout on the reception page by taking the image into the guttering of the page.

 

Centre of Interest – magazine

 

The centre of interest within the magazine layout pages is the main large image and the quote from the article. The size of the main image draws the reader towards it as does the fact the placemat of the caption box on the left of the page.  The second main point of interest is the quote below. The eye is drawn to this due to the use of the sans-serif font from the article body text as it contrasts with the other headline fonts being in sans serif and the size of the font used.

 

Ratios – website

The website follows a similar proportioning in terms of ratios to the magazine. The main body of the website laid out with 75% main body of website and 25% adverts on the right. The website navigation is also standard with the main navigation at the top and the footer at the bottom. The Samsung advert and social media box make the layout messy and unprofessional unlike the sleek layout of the magazine.

 

 

 

Colour Theory – magazine

 

The magazine uses an analogous colour with the muted purple and sight blue accents of the arrows for contrast. The colour scheme matches a typical pastel wedding pallet creating colour harmony. The blue used in the arrows is a colour that in the west we typically associate with weddings. Bolder colours are featured in the reception shots as well as the strong black and white images. This gives the correct feel to fun aspect of these images. As apposed to the softness of the early shots and colour wise this is very successful.

 

 

Typography – all 3

 

Within the magazine both a serif and sans serif font is used.  The headings and photography advice are given in a sans serif font making these appear less formal. The quote from the article text and the main article body text are in a serif font giving these a more formal look in line with a standard magazine or printed text use.

 

The website and DVD use sans serif fonts throughout as these are less formal forms of media so the font choice is successful in both cases.

 

Photography – Magazine

 

The images used in the article are of the relevant subject matter to the article as they are all wedding images and the ordering follows the flow and shows key stages of a wedding day. The images have been chosen successfully to illustrate key technical technique elements in the caption below of focal length, viewpoint, composition, scale and depth of field etc.

The visual hierarchy across the magazine is very successful. The section title within the magazine “techniques” is clearly highlighted with bold capital letters with the sub section of “big feature” in lower case. The title of the feature “Wedding workflow” is given less hierarchy by using a different coloured font. The main quotes of the article are given strong hierarchy by using a larger font in the sans-serif article font to draw attention to this.

 

The main tips on photographing are also given strong visual hierarchy.  The magazine does this in two different ways; firstly the tips columns are highlighted by using a coloured background, which draws attention to these. Secondly a larger font than the body text is used and the tips are numbered and bold to make this clear.

 

The image tips are also given strong visual hierarchy using the same bold uppercase font as the “techniques”. The contrasting blue colour also helps with this. The technical shot details heading is given emphasis using a bond font but in lowercase as this lass less visual hierarchy.

 

The main body text in the article is given the lowest visual hierarchy. The serif font makes the text appear more formal and draws the eye to the sans serif font. This hierarchy shows the purpose of the feature on techniques and makes it successful for the purpose.

 

 

 

 

 

Consistency – Across all 3

 

Overall across the 3 forms of media there is very little visual constancy.  The logo and a small amount of the use of the sans-serif font is the only clear indicator that the website and magazine are produced by the same brand. I feel that the articles on the website would be more successful if they followed the format of the magazine.

 

 

Website article

 

Magazine article layout

 

DVD Tips article

 

 

 

The DVD links visually between the magazine and the website. It shares the same use of the image background and navigation buttons as the website and the same use of headings, fonts and layout of the “techniques” section as the magazine.

 

The magazine makes good use of visual consistency as the same format of design is used across the magazine. It is easy and clear for the reader to use and understand.

 

Balance – magazine

Balance in the design across the pages is created by successfully in the magazine by the positioning of elements on the pages. The large image on the top left page is balanced with the positioning of the 2 images at the bottom right of the spread and the coloured background on the right page is balanced by the strip on colour on the edge of the guttering on the left page.

 

 

Emphasis – magazine

 

 

Within the magazine visual emphasis is created through the use of colour. The main tips sections are highlighted with the use of the colour backgrounds. The blue arrows also bring emphasis to the image tips and for the user the turn the page.

 

 

White Space – DVD

 

Although a busy background image is used on the DVD good use of white space is still achieved. This is created through the use of the boxes with reduced opacity on the header, navigation and main body elements of the design and the space left around these sections

 

Unity – all 3

 

In the magazine the sense of unity is very successful. The visual consistency across the pages in the wedding technique article and use of similar images tonally across the pages makes it clear and easy for the reader to view. The elements all works together successfully and the colours used work well for the wedding mood of the article.

 

 

The website I find very visually uncomfortable to view and navigate. The background image used makes it feel visually crowded and the huge Samsung camera advert juts out from the min body of the website as does the social media box. The green in the search and log in box has no place within any of the colour scheme of the website or brand. I think the unity of the design would be increased greatly if the background image, social media box and Samsung advert were removed.  Whilst all the elements are relevant they seem dis-jointed and the unity of design is not as successful.

 

 

 

 

The DVD whilst using the same busy background created more unity as white space and layout are used more effectively in the design.

Composition

 

Layout – magazine

 

The magazine uses a typical print grid layout and the pages are split into thirds with 1 column of article body text on one page and 2 on the other. This makes it easy for the reader to follow and understand.  Good eye lines are created particularly on the bridal preparation spread. Impact is created within the layout on the reception page by taking he image into the guttering of the page.

 

 

 

Centre of Interest – magazine

 

The centre of interest within the magazine layout pages is the main large image and the quote from the article. The size of the main image draws the reader towards it as does the fact the placemat of the caption box on the left of the page.  The second main point of interest is the quote below. The eye is drawn to this due to the use of the sans-serif font from the article body text as it contrasts with the other headline fonts being in sans serif and the size of the font used.

 

 

 

Ratios – website

The website follows a similar proportioning in terms of ratios to the magazine. The main body of the website laid out with 75% main body of website and 25% adverts on the right. The website navigation is also standard with the main navigation at the top and the footer at the bottom. The Samsung advert and social media box make the layout messy and unprofessional unlike the sleek layout of the magazine.

 

 

 

Colour Theory – magazine

 

The magazine uses an analogous colour with the muted purple and sight blue accents of the arrows for contrast. The colour scheme matches a typical pastel wedding pallet creating colour harmony. The blue used in the arrows is a colour that in the west we typically associate with weddings. Bolder colours are featured in the reception shots as well as the strong black and white images. This gives the correct feel to fun aspect of these images. As apposed to the softness of the early shots and colour wise this is very successful.

 

 

Typography – all 3

 

Within the magazine both a serif and sans serif font is used.  The headings and photography advice are given in a sans serif font making these appear less formal. The quote from the article text and the main article body text are in a serif font giving these a more formal look in line with a standard magazine or printed text use.

 

The website and DVD use sans serif fonts throughout as these are less formal forms of media so the font choice is successful in both cases.

 

Photography – Magazine

 

The images used in the article are of the relevant subject matter to the article as they are all wedding images and the ordering follows the flow and shows key stages of a wedding day. The images have been chosen successfully to illustrate key technical technique elements in the caption below of focal length, viewpoint, composition, scale and depth of field etc.

The visual hierarchy across the magazine is very successful. The section title of the magazine “techniques” is clearly highlighted with bold capital letters with the sub-section of “big feature” in lower case. The title of the feature “Wedding workflow” is given less hierarchy by using a different coloured font. The main quotes of the article are given strong hierarchy by using a larger font in the sans-serif article font to draw attention to this.

 

The main tips on photographing are also given strong visual hierarchy.  The magazine does this in two different ways; firstly the tips columns are highlighted by using a coloured background, which draws attention to these. Secondly a larger font than the body text is used and the tips are numbered and bold to make this clear.

 

The image tips are also given strong visual hierarchy using the same bold uppercase font as the “techniques”. The contrasting blue colour also helps with this. The technical shot details heading is given emphasis using a bond font but in lowercase as this lass less visual hierarchy.

 

The main body text in the article is given the lowest visual hierarchy. The serif font makes the text appear more formal and draws the eye to the sans serif font. This hierarchy shows the purpose of the feature on techniques and makes it successful for the purpose.

 

 

 

 

Consistency

 

Overall across both there is very little visual constancy.  The logo and a small amount of the use of the sans-serif font is the only clear indicator that the website and magazine are produced by the same brand. I feel that the articles on the website would be more successful if they followed the format of the magazine.

 

 

Website article

 

Magazine article layout

 

 

The magazine makes good use of visual consistency as the same format of design is used across the magazine. It is easy and clear for the reader to use and understand.

 

Balance – magazine

Balance in the design across the pages is created by successfully in the magazine by the positioning of elements on the pages. The large image on the top left page is balanced with the positioning of the 2 images at the bottom right of the spread and the coloured background on the right page is balanced by the strip on colour on the edge of the guttering on the left page.

 

 

Emphasis – magazine

 

 

Within the magazine visual emphasis is created through the use of colour. The main tips sections are highlighted with the use of the colour backgrounds. The blue arrows also bring emphasis to the image tips and for the user the turn the page.

 

Unity

 

In the magazine the sense of unity is very successful. The visual consistency across the pages in the wedding technique article and use of similar images tonally across the pages makes it clear and easy for the reader to view. The elements all works together successfully and the colours used work well for the wedding mood of the article.

 

 

The website I find very visually uncomfortable to view and navigate. The background image used makes it feel visually crowded and the huge Samsung camera advert juts out from the min body of the website as does the social media box. The green in the search and log in box has no place within any of the colour scheme of the website or brand. I think the unity of the design would be increased greatly if the background image, social media box and Samsung advert were removed.  Whilst all the elements are relevant they seem dis-jointed and the unity of design is not as successful.

 

 

 

Composition

 

Layout – magazine

 

The magazine uses a typical print grid layout and the pages are split into thirds with 1 column of article body text on one page and 2 on the other. This makes it easy for the reader to follow and understand.  Good eye lines are created particularly on the bridal preparation spread. Impact is created within the layout on the reception page by taking the image into the guttering of the page.

 

 

 

Centre of Interest – magazine

 

The centre of interest within the magazine layout pages is the main large image and the quote from the article. The size of the main image draws the reader towards it as does the fact the placemat of the caption box on the left of the page.  The second main point of interest is the quote below. The eye is drawn to this due to the use of the sans-serif font from the article body text as it contrasts with the other headline fonts being in sans serif and the size of the font used.

 

 

 

Ratios – website

The website follows a similar proportioning in terms of ratios to the magazine. The main body of the website laid out with 75% main body of website and 25% adverts on the right. The website navigation is also standard with the main navigation at the top and the footer at the bottom. The Samsung advert and social media box make the layout messy and unprofessional unlike the sleek layout of the magazine.

 

 

 

Colour Theory – magazine

 

The magazine uses an analogous colour with the muted purple and sight blue accents of the arrows for contrast. The colour scheme matches a typical pastel wedding pallet creating colour harmony. The blue used in the arrows is a colour that in the west we typically associate with weddings. Bolder colours are featured in the reception shots as well as the strong black and white images. This gives the correct feel to fun aspect of these images. As apposed to the softness of the early shots and colour wise this is very successful.

 

 

Typography

 

Within the magazine, both a serif and sans-serif font is used.  The headings and photography advice are given in a sans serif font making these appear less formal. The quote from the article text and the main article body text are in a serif font giving these a more formal look in line with a standard magazine or printed text use.

 

 

Photography – Magazine

 

The images used in the article are the relevant subject matter to the article as they are all wedding images and the ordering follows the flow and shows key stages of a wedding day. The images have been chosen successfully to illustrate key technical technique elements in the caption below of focal length, viewpoint, composition, scale and depth of field etc.